Content

Would You Read It?

How many emails, online newsletters, and physical forms of written communication have you tossed straight in the trash today? Yep. That’s what I thought. Not pertinent, uninviting, or too much to read. Does that sound about right? So many of us commit these same crimes in our own writing. Hours…

Pressing Matters: Writing the Press Release

Fun fact. The first press releases were written in the early 1900s. Getting the word out through a news release is not a new tool in the world of public relations. I’ve written too many to count, as have most communicators with decades of experience. Yet, when I’m asked to…

Your Mission and Your Message

You’ve spent countless hours developing your mission. It represents your organization and your presence among your constituencies. Maybe it’s decades old and remains tried and true. Maybe you have readjusted recently. No matter the case, it is your identity. Now, take a look at your messaging. On your social. Your…