Your post received 140,847 impressions. Your views are up 800 percent this week, according to the analytics. Wow, you say to yourself. My team is crushing it! Why the sudden jump? You’ve been hard at work. Crafting innovative articles. Driving contemporary thought. Encouraging achievement. And… You published a photo of…
The words “Breaking News” are utilized thousands of times each day. From news media big guns like the BBC and the Associated Press to Fortune 100 companies to small online start-ups and nonprofits, everyone wants to get noticed. Headlines may sometimes be misleading or sensationalized. They may also be acutely…
How many emails, online newsletters, and physical forms of written communication have you tossed straight in the trash today? Yep. That’s what I thought. Not pertinent, uninviting, or too much to read. Does that sound about right? So many of us commit these same crimes in our own writing. Hours…
Fun fact. The first press releases were written in the early 1900s. Getting the word out through a news release is not a new tool in the world of public relations. I’ve written too many to count, as have most communicators with decades of experience. Yet, when I’m asked to…
You’ve spent countless hours developing your mission. It represents your organization and your presence among your constituencies. Maybe it’s decades old and remains tried and true. Maybe you have readjusted recently. No matter the case, it is your identity. Now, take a look at your messaging. On your social. Your…