Scroll through Instagram and LinkedIn feeds. Follow along. Loads of product ads. Photos capturing entertainment events. Influencer posts. Industry research. Networking and employment opportunities. Celebrations of success. A common theme across the countless one-second threads competing for our attention is the ideal that we need to commit to innovation. It’s…
My Monday evening “to do” list stared me down. I wanted to watch an NFL game. My NBA team was also playing, having lost the previous four games. A client’s book needed editing, and my email was mounting. I flipped the cover of my laptop open, with a thought process…
The U.S. Bureau of Labor Statistics tracks daunting facts. Some 20 percent of businesses fail within the first two years. That figure more than doubles to 45 percent over the first five. Cold, hard truths. But what if your firm or organization is on its way? You’ve cleared the two-year…
They say laughter is the best medicine. But is it? I’m often asked by clients who need to give presentations and speeches, whether or not humor is a good idea. The short answer: It depends. Who is your audience? What is your message? What are you trying to accomplish? It’s…
pro·fes·sion·al: 1. participating for gain or livelihood in an activity or field of endeavor often engaged in by amateurs 2. exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Professionals and “up and comers” alike oftentimes feel a sense of pressure to join organizations, societies, and other forums…
Fun fact. The first press releases were written in the early 1900s. Getting the word out through a news release is not a new tool in the world of public relations. I’ve written too many to count, as have most communicators with decades of experience. Yet, when I’m asked to…
You’ve spent countless hours developing your mission. It represents your organization and your presence among your constituencies. Maybe it’s decades old and remains tried and true. Maybe you have readjusted recently. No matter the case, it is your identity. Now, take a look at your messaging. On your social. Your…