Tina Bonilla

Misunderstood

Your co-worker’s email read: “See you tomorrow.” You naturally assumed you would see them at the meeting. It was going to involve a critical discussion. So, when they went MIA and were nowhere to be found, you panicked. Turns out, your colleague was at the meeting. Virtually. We all make…

Edit – Your – Oral

Go on… say it out loud! Edit. Your. Oral. Now, say it faster. I’m going for a bit of a play on words here. Editorial. Edit. Your. Oral. Cheeky? Get to the point?! An editorial is defined as a newspaper article written by or on behalf of an editor that…

If Less is More and More is More…

Is it Time to Say No More? It goes without saying that bad communications decisions almost always result in negative consequences. (Oh wait, I just said it.) Communications are usually the first thing that a client will complain about when things don’t go as expected. At a minimum, frustration. Ultimately,…

Play “Offs”

It’s NBA playoff time. Our favorite teams are defending, rebounding, and shooting from the paint on courts across the country, hoping to make enough buckets to head into the finals. It was widely reported in 2023 that each playoff game had an average of 5.47 million viewers, making it the…

Do You “C” It?

“We eat first with our eyes,” according to Marcus Gavius Apicius, a First Century Roman famous in his time for his love of food (and authoring a cookbook). In fact, researchers long ago learned that our brains gain information about the foods we eat simply by looking at them. Color…

Human Creativity

Rolling Stone magazine is considered by communications professionals to be an incredibly creative publication. Creativity is often featured as a topic of conversation on their own pages. 1 Founded in 1967, it is telling that Rolling Stone has remained viable. Interestingly, while newspapers have struggled, the magazine industry as a whole…

Rave, Don’t Rant

For decades, scientists believed the average reading rate to be about 300 words per minute, twice the average speaking rate. That was, however, until a new study found that most adults read closer to 240 words in a minute. Do a word count on the most recent communication you put…

Stop the Scroll. Take a Stroll.

Scrolling is one of life’s daily activities. We spend approximately 17 hours every week, or a whopping 864 hours each year, scrolling through apps. In contrast, Americans share fewer than three hours in a given week with friends. It’s easy to go straight to social media as a prime communications…

Crossing Your Mind

As you begin your day, what’s the first thing that comes into your mind? Is it the same thing every day, or are your thoughts random? Maybe it’s a little of both. Now, what comes to mind when you think about your work? First word. Say it out loud. Maybe…

In with the Old, Out with the New

I did a deep dive into the most popular social media topics over the past couple of weeks. By “deep dive,” I mean a 40-second online search. (Hey, I’m all for quantifying… and full disclosure.) Turns out that old is the new “new.” Influencers label this phenomenon “revitalized.” Recent and…