Take Flight

Decorative Wave

I’m currently on hold with an airline. I’ve been on hold for 47 minutes and counting. And, yes. I went to the website first!

Here’s a little piece of advice. If you’re trying to move a flight that’s already paid for, skip the website and call. My ticket is nonrefundable, but transferable. So, it could be worse. It’s a holiday time of year flight to a small town on the East Coast. I live out West. Only two airlines fly in and out of the little city, and only twice each day. Still, I am so grateful about this trip. For so many reasons.

But, yes, my patience is absolutely being tested.

It’s important to have patience. Sometimes, I’m great at staying quiet. I listen to my clients and work hard to understand their perspectives. Other times, I admit it. I work even harder to get my point across. I know. The customer is always right. Right?! Except, as a consultant, clients should want to hear from their paid communications and marketing partners. It’s our role to brainstorm, ask the tough questions, strategize, and ultimately achieve. Doing so takes time and commitment, but the results are almost always more successful than simply taking a 30,000-foot view and ignoring what’s all around.

Next time you’re ready to lose your patience, don’t take flight. Make a soft landing.

Categories: Consequence