How many emails, online newsletters, and physical forms of written communication have you tossed straight in the trash today? Yep. That’s what I thought.
Not pertinent, uninviting, or too much to read. Does that sound about right?
So many of us commit these same crimes in our own writing. Hours spent drafting, re-writing, and even worse… asking for a review from no fewer than four colleagues. We proudly share our finished work with our constituencies, then perform that same process all over again. If you’ve got program metrics, you can monitor, measure, and evaluate electronic distributions. If your message includes an actionable, you’ll know if anyone did indeed take action. Otherwise, crickets. Silence.
I’ll let you in on a little secret. If you won’t read it, neither will clients, organizations, or potential customers. Stop spending so much time expressing too much information in a single message. Take a breath. Break it into small pieces. Memorable. Meaningful.
And your communications might not wind up in someone’s trash.
Categories: Content