Rolling Stone magazine is considered by communications professionals to be an incredibly creative publication. Creativity is often featured as a topic of conversation on their own pages. 1
Founded in 1967, it is telling that Rolling Stone has remained viable. Interestingly, while newspapers have struggled, the magazine industry as a whole continues to enjoy success with more than 250 million people reading magazines annually. You might be surprised to learn that among the top 10 print magazines in the States, Costco Connections readership wins out over People.
These communication vehicles specifically focus on audience wants and needs. Each outlet ensures its creative output meets its own mission and goals, while putting its customers front and center.
Human creativity is impossible to define in a single sentence. And creativity means different things to different people. We are now inundated with news and information about AI and how it may potentially harm our imaginations, expression, innovation, and individuality.
I disagree. Our humanness means that we are innately creative. Even identical twins have subtle differences in their DNA. We may not always recognize our creative strengths, but trust me, we have them.
Whether we communicate through written words, non-verbal gestures, listening, or visually, humans are creative. As communications professionals, we are paid for our creative thought processes, and ultimately, our work product.
Rather than thinking about being creative, we should remind ourselves that we are an original.
And we are valued for our capabilities, inventiveness, and expression in whatever form that may take us.
Your work is creative and meaningful because it came through the ultimate communications tool… you!
Categories: Creativity