The words “Breaking News” are utilized thousands of times each day. From news media big guns like the BBC and the Associated Press to Fortune 100 companies to small online start-ups and nonprofits, everyone wants to get noticed.
Headlines may sometimes be misleading or sensationalized. They may also be acutely accurate. They are designed to gain attention. Lots.
Your organization or agency may not think of your messaging as breaking news. Maybe it should. Content for websites, newsletters, presentations, and other forms of communication must be careful not to be overly dramatic or untruthful. However, it should do its best to attract an audience.
Think of yourself as a news agency. What do you want your constituencies to learn from you? Are you informing, or are you asking for something? Will your content be quickly dated? Does it conflict with knowledge or details which you’ve shared in the past? Or does it make your purpose clearer?
When you are excited about your stories, announcements, and data, it’s obvious. Your words are stimulating and powerful. They don’t read like something your competitors or others are saying.
Take a look at your headlines. Break Your News!
Categories: Content