Do a search on the word “trends.” Go ahead. I’ll wait.
Didn’t take long for the scroll to begin, did it? First up, What Foods To Eat in 2025. Next,
Top 10 Fashion Trends, with too many sites to sight. And taking third, AI Trends.
Hmmm…
Oftentimes, trends are associated with fashion. We watch every Fall and Spring as haute couture makes its way down the runways of the most esteemed fashion forward cities across the world. When A-list celebrities are photographed in the latest pair of jeans, or carrying a new designer bag, the results can be immediate. The products, or their less costly knock-offs, fly off the shelves and for a few minutes, a trend is set.
Some trends, become “iconic,” and remain true to form for decades. For example, the little black dress. Or, the famously recognizable song, “New York, New York,” associated with Frank Sinatra and the city itself. In graphic design, Helvetica is considered an iconic font.
When clothing, a piece of tech, or even a color become popular, it’s easy in the communications industry to jump. We want in on the action. In fact, experts in the field help bring trends to market in the first place.
Trends serve an important purpose. They offer a fresh approach to what can become stale. They reflect our culture, interests, and timely thinking. Most definitely, trends lead us to explore new ideas and maybe even try something new.
But before you convince your clients, or they convince you, to engage in the most recent trends, ask some important questions. Does this trend propel our brand? Does this trend add value or detract from what we are working to accomplish? Will this trend lead to modernization and positive results or potentially undo our strategy?
I encourage you to try on new trends. Just make sure they fit.
Categories: Consequence